When you’re looking for help in modernizing your marketing, you’ll discover that there a lot of consultants out there ready to work with you. Just keep in mind that many of these consultants may fall into one of two categories:
Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project.
Why do people leave associations? According to 37 percent of associations, the biggest problem is low engagement. Members simply fail to see the benefit of being part of the community, so they quit or just don’t bother to renew their membership.
When an association installs new technology, they usually have two main goals: to acquire new members and to improve engagement and retention of existing members. There's some debate about which platform is best for achieving these goals. Some people focus on upgrading their Association Management Software (AMS), while others favor adding to the kind of Customer Relationship Management (CRM) system that’s commonly used in commercial enterprise.