When you’re looking for help in modernizing your marketing, you’ll discover that there a lot of consultants out there ready to work with you. Just keep in mind that many of these consultants may fall into one of two categories:
Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project.
Why do people leave associations?
When an association installs new technology, they usually have two main goals: to acquire new members and to improve engagement and retention of existing members.