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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Sami Scarpitti

Sami has a business degree in Professional Sales from The University of Toledo and an impressive 15 years of experience leading the charge in her field. She is a senior leader on the HighRoad team focused on the success of the organizations she partners with; helping them embark on exciting new marketing solutions.

Blog Feature

By: Sami Scarpitti
November 25th, 2019

When you’re looking for help in modernizing your marketing, you’ll discover that there a lot of consultants out there ready to work with you. Just keep in mind that many of these consultants may fall into one of two categories:

Blog Feature

By: Sami Scarpitti
September 25th, 2019

Most people at HighRoad have worked in an association in the past. We know how hard it is to get approval for expenditure. Stakeholders, committees, subcommittees; they all have to sign off on it before you can start moving ahead with your project. 

Blog Feature

By: Sami Scarpitti
March 15th, 2019

When an association installs new technology, they usually have two main goals: to acquire new members and to improve engagement and retention of existing members.