We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. For many association members, impersonal and disconnected interactions like these can lead to feelings of frustration, decreased engagement, and even lapsed memberships.
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Why HighRoad Continually Invests in Serving Membership Organizations
Each year that we publish the State of Digital Marketing in Associations research study, data points to the increasing role of online marketing in membership growth, retention, and revenue.
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As I sat on a plane last week to Chicago for the OrgCommunity 2017 Solutions Day, I reminisced on my experiences from the inaugural OrgCommunity Solutions Day 2016. Plenty of good experiences came from last year’s show and I worried my expectations for this year might be too high and no chance for a repeat. Like a movie sequel, how fresh could this event be? I am happy to report Solutions Day 2017 was again a great experience and event!
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