Association Marketing

Every year associations set out to achieve a specified goal: digital transformation, growth, increased membership or personalization to name a few. But how do you achieve these goals successfully? There are countless factors that can contribute to a successful year, but at its core, I believe understanding your team, leading by example, creating a more granular outline and adopting agile marketing are the cornerstones to achieving goals in the arena of digital marketing. In other words to reach the goals you need to adopt effective project management skills!

HighRoad is here to roadmap your association's digital transformation. We guide associations as they move away from traditional email marketing to email automation as a means to prepare for marketing automation. Adestra is an ideal platform for this transition. 

Email marketing is driven by numbers. Every time an email is launched, email marketers meticulously analyze who opened it, who clicked what, and who unsubscribed. Unsubscribes (although inevitable) are an email marketers worst nightmare. So what do you do when subscribers choose to opt out of email with your company? You get out there and get them back. Check out these simple steps to getting users to opt back in and start saying yes to more emails.

Modern Marketing
Marketing has shifted from newspaper ads and phone book listings to digital marketing strategy. Todays marketers are focused on a mobile first strategy, leveraging social media, marketing automation and email marketing.

I spent the beginning of my week surrounded by the orange army at Higher Logic Super Forum. While there was a tremendous amount of buzz surrounding Higher Logics new acquisitions, communities remained the unwavering showstopper at this year’s conference. What is it that makes these online groups so valuable to associations? Some value-adds are the ability of these channels to act as an avenue for support, feedback, and generating lasting relationships. However, the true value-adds of communities (in my opinion) is in their effectiveness for sales enablement and their ability to help with prospecting and engagement.

Every month DCA Live puts on an event to highlight DC's top talent in business, technology, non profit and legal communities. HighRoad is a proud sponsor of the Trending 40 Event and its mission. This week I had the opportunity to attend Trending 40 with fellow HighRoader's Woo Yun and Dave Martin. We all agree that this event never disappoints with its all star guests, great food and trendy atmosphere. While this event is always a success, this months event stands out among all others. Many of HighRoad's clients were brought forward as 2017 technology stars.

Our hats go off to

American Society for Microbiology

American Pharmacists Association

American Trucking Associations

Military Officers Association of America

American Psychiatric Association