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Association Marketing

BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

Adam Higgins

Blog Feature

By: Adam Higgins
December 10th, 2019

The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth. 

Blog Feature

By: Adam Higgins
December 5th, 2019

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform. 

Blog Feature

By: Adam Higgins
November 22nd, 2019

Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights. 

Blog Feature

By: Adam Higgins
August 30th, 2019

Associations send millions of emails each year. It takes a lot of work to do this manually, which is why you need a great email automation platform to help carry the load. 

Blog Feature

By: Adam Higgins
July 11th, 2019

There are two common mistakes when assembling a tech stack. 

Blog Feature

By: Adam Higgins
July 9th, 2019

You might have the greatest marketing strategy in the world, but it’s useless unless you’ve got people to market to.