5/22/15 Weekly Roundup: Recommended Reading for Association Marketers

Happy long weekend, association marketers! Before you run off to enjoy your holiday, catch up on some of the latest news and information from the marketing world. 

When Keeping It Real Goes Right: From Associations Now, learn how associations can become more authentic when communicating with their desired audiences.

Marketing Investment Trends: How different types of companies are investing in their marketing. Has trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. Lots of graphics! (via HubSpot Marketing Blog)

How to Write Like A Pro in a New Content Niche: Out of your element? Not a writer? Not sure where to start when you're faced with a big, new marketing project? Neil Patel for Content Marketing Institute has a plan.

World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Donations For Endangered Species: Now, this is pretty cool. See how the nonprofit WWF capitalized on already existing emojis to raise awareness about endangered species.

The Disgustingly Simple Rule for Web Writing That's Often Hard To Swallow: I devoured this post earlier in the week. Utility & creativity can mesh ... when it's useful. Otherwise, keep it simple! (Via CopyBlogger)

Five Ways Your Content Marketing Needs to Grow Up: Them's fighting words, Forbes. Basically, you need to have a strategy.

Four Tips for Turning Employees Into Strategic Content Creators: Engage and educate your employees, and they'll become invaluable to your marketing strategy. (via MarketingProfs, may require login)

Hope you all have a wonderful holiday weekend!