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Jeanette Hausner

By: Jeanette Hausner on January 23rd, 2017

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2 Content Trends Every Marketer Should Be Aware Of In 2017

Mobile Marketing | Content, Social & Digital Marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

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The world of digital marketing is constantly evolving.  If businesses want to stay on top of the ball, they must be up-to-date with all of the latest changes and trends happening.  Content marketing is an important component that plays a huge role in any digital marketing strategy.  In this post, we will look at two critically important content marketing trends businesses should implement in the upcoming year if they haven't already.

  1. Video, Video, And More Video:  It's no surprise that humans are visual creatures and therefore absorb information better when it is in video format rather than through the written word.  While you definitely shouldn't abandon blogging altogether, you should certainly implement more video into your blog and online presence overall.  People will learn about your company and your mission better when you speak to them through visuals and audio and not just through traditional content.


  2. Greater Optimization for Mobile Devices:  Over the last few years, it seems that each year somebody says Year X is the year of mobile devices.  The reality is that every year mobile has steadily grown to the point where now virtually everyone has a mobile device with them at all times, even when they are asleep.  Since this is the case, it is vital now more than ever that every business formats their content in a way that is easily accessible and viewable for the public.  If your content marketing strategy for mobile is not something you are 100% confident is the best it can be, it may be time to re-evaluate your mobile strategies. 

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