--- title: Adestra COE | Sample Author (4) description: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum laoreet nulla eu nunc mollis commodo fermentum at nisl. Ut laoreet nulla tortor, at pulvinar neque aliquam eget. Nullam bibendum eros ante, sed accumsan libero venenatis eu. (4) --- [![HighRoad-Logo-2026-White](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-White.png?width=239&height=95&name=HighRoad-Logo-2026-White.png "HighRoad-Logo-2026-White")](http://www.highroadsolution.com) [![HighRoad-Logo-2026-Blue](https://blog.highroadsolutions.com/hs-fs/hubfs/2026%20-%20Logo/HighRoad-Logo-2026-Blue.png?width=120&height=48&name=HighRoad-Logo-2026-Blue.png "HighRoad-Logo-2026-Blue")](http://www.highroadsolution.com) ## SUPPORT USING ADESTRA MESSAGE FOCUS Wondering how something works in the platform? Need to do something that you can't quite remember how to do? Have a new staff member that you need to get onboarded quickly? No problem! We have resources for you to look through! ![Blog-Hero-Img](https://blog.highroadsolutions.com/hubfs/Blog-Hero-Img.png "Blog-Hero-Img") All Topics deliverability Sending Email Reporting Managing Lists admin Automation forms [![](https://blog.highroadsolutions.com/hubfs/Choice%20and%20checkmark.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) ## [HOW DO I SEND A TEXT-ONLY EMAIL?](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) To create a text-based email you need to use the HTML editor and the text version, using ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) [![](https://blog.highroadsolutions.com/hubfs/Testing.jpg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) ## [CAN I ADD EMOJIS TO MY SUBJECT LINE?](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) You can copy and paste the emoji into the subject line within your campaign, or using ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) [![](https://blog.highroadsolutions.com/hubfs/Conversion%20Tracker.jpg) ](https://blog.highroadsolutions.com/adestra-coe/what-qualifies-an-email-as-transactional) ## [WHAT QUALIFIES AN EMAIL AS TRANSACTIONAL?](https://blog.highroadsolutions.com/adestra-coe/what-qualifies-an-email-as-transactional) Commercial email messages are governed by CAN-SPAM law that organizations are obligated ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/what-qualifies-an-email-as-transactional) [![](https://blog.highroadsolutions.com/hubfs/Template%20Pak.png) ](https://blog.highroadsolutions.com/adestra-coe/why-am-i-getting-a-link-version-template-error) ## [WHY AM I GETTING A LINK VERSION TEMPLATE...](https://blog.highroadsolutions.com/adestra-coe/why-am-i-getting-a-link-version-template-error) SYMPTOM You are working on a Campaign, however, when attempting to view the template ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-am-i-getting-a-link-version-template-error) [![](https://blog.highroadsolutions.com/hubfs/RetailCampaignssm.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-cant-i-get-my-video-to-display-or-play-inside-my-campaign) ## [WHY CAN’T I GET MY VIDEO TO DISPLAY OR PLAY...](https://blog.highroadsolutions.com/adestra-coe/why-cant-i-get-my-video-to-display-or-play-inside-my-campaign) Although including embedded video seems to have more support within email than before, it ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-cant-i-get-my-video-to-display-or-play-inside-my-campaign) [![](https://blog.highroadsolutions.com/hubfs/Email_Deliverability_Best_Practices_HRS_Blog.jpg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-revert-a-campaign-to-a-previous-version) ## [CAN I REVERT A CAMPAIGN TO A PREVIOUS...](https://blog.highroadsolutions.com/adestra-coe/can-i-revert-a-campaign-to-a-previous-version) REVERTING A CAMPAIGN The revert function enables a user to revert the current campaign ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/can-i-revert-a-campaign-to-a-previous-version) [![](https://blog.highroadsolutions.com/hubfs/custom-video-thumbnails/Email%20Data%20101-thumb.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/my-animated-gif-isnt-working-in-my-email) ## [MY ANIMATED GIF ISN’T WORKING IN MY EMAIL?](https://blog.highroadsolutions.com/adestra-coe/my-animated-gif-isnt-working-in-my-email) As a marketer, you're always looking for ways to improve your campaigns. You're on the ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/my-animated-gif-isnt-working-in-my-email) [![](https://blog.highroadsolutions.com/hubfs/Businessman%20holding%20in%20hand%20tablet%20with%20global%20connection%20concept.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/why-is-my-core-table-count-incorrect-or-fluctuating) ## [WHY IS MY CORE TABLE COUNT INCORRECT OR...](https://blog.highroadsolutions.com/adestra-coe/why-is-my-core-table-count-incorrect-or-fluctuating) SYMPTOM The core table count doesn't match our AMS or keeps fluctuating. [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-is-my-core-table-count-incorrect-or-fluctuating) [![](https://blog.highroadsolutions.com/hubfs/Conversion%20Tracker.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-does-the-city-in-the-geo-tracking-report-not-match-the-city-displayed-on-the-contacts-profile) ## [WHY DOES THE CITY IN THE GEO TRACKING REPORT...](https://blog.highroadsolutions.com/adestra-coe/why-does-the-city-in-the-geo-tracking-report-not-match-the-city-displayed-on-the-contacts-profile) ANSWER The Cities tab within Geo Tracking lists the cities in which the email has been ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-does-the-city-in-the-geo-tracking-report-not-match-the-city-displayed-on-the-contacts-profile) [![](https://blog.highroadsolutions.com/hubfs/Not%20like%20the%20other.jpg) ](https://blog.highroadsolutions.com/adestra-coe/which-metric-am-i-charged-for-attempted-or-sent) ## [WHICH METRIC AM I CHARGED FOR ATTEMPTED OR...](https://blog.highroadsolutions.com/adestra-coe/which-metric-am-i-charged-for-attempted-or-sent) As a HighRoad client, you are invoiced based on total attempted. [Read More...](https://blog.highroadsolutions.com/adestra-coe/which-metric-am-i-charged-for-attempted-or-sent) [![](https://blog.highroadsolutions.com/hubfs/membership-benchmarks.jpg) ](https://blog.highroadsolutions.com/adestra-coe/what-are-system-fields-and-what-are-the-definitions) ## [WHAT ARE SYSTEM FIELDS AND WHAT ARE THE...](https://blog.highroadsolutions.com/adestra-coe/what-are-system-fields-and-what-are-the-definitions) SYSTEM FIELDS Represent additional information that can be included in an export in ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/what-are-system-fields-and-what-are-the-definitions) [![](https://blog.highroadsolutions.com/hubfs/Data%20Czar.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-are-the-google-utm-parameters-not-appending-to-the-url) ## [WHY ARE THE GOOGLE UTM PARAMETERS NOT...](https://blog.highroadsolutions.com/adestra-coe/why-are-the-google-utm-parameters-not-appending-to-the-url) SYMPTOMS When creating a campaign, you find that the uniquely specific UTM parameters ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-are-the-google-utm-parameters-not-appending-to-the-url) [![](https://blog.highroadsolutions.com/hubfs/shutterstock_1825096265.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-are-my-fields-not-getting-updated-by-my-csv-import) ## [WHY ARE MY FIELDS NOT GETTING UPDATED BY MY...](https://blog.highroadsolutions.com/adestra-coe/why-are-my-fields-not-getting-updated-by-my-csv-import) SYMPTOM You have completed a list import, however, upon checking some of the contact ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-are-my-fields-not-getting-updated-by-my-csv-import) [![](https://blog.highroadsolutions.com/hubfs/2023-Images/sparkpuzzlepiece.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/my-list-wont-refresh) ## [MY LIST WON'T REFRESH](https://blog.highroadsolutions.com/adestra-coe/my-list-wont-refresh) SYMPTOM Are you trying to launch a campaign, but I keep getting the a notification my ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/my-list-wont-refresh) [![](https://blog.highroadsolutions.com/hubfs/social-suggested-images/RetailMobileLoyaltyApp.jpg) ](https://blog.highroadsolutions.com/adestra-coe/what-are-the-advantages-of-using-the-email-address-field-versus-the-member-id-field-as-the-dedupe-field) ## [WHAT ARE THE ADVANTAGES OF USING THE EMAIL...](https://blog.highroadsolutions.com/adestra-coe/what-are-the-advantages-of-using-the-email-address-field-versus-the-member-id-field-as-the-dedupe-field) OVERVIEW Within Adestra, if you navigate to your organization's Core Table, you can find ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/what-are-the-advantages-of-using-the-email-address-field-versus-the-member-id-field-as-the-dedupe-field) [![](https://blog.highroadsolutions.com/hubfs/Choice%20and%20checkmark.jpg) ](https://blog.highroadsolutions.com/adestra-coe/embedding-a-form-on-your-site) ## [EMBEDDING A FORM ON YOUR SITE](https://blog.highroadsolutions.com/adestra-coe/embedding-a-form-on-your-site) If you are embedding a form on your site and running into issues with the form submitting ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/embedding-a-form-on-your-site) [![](https://blog.highroadsolutions.com/hubfs/Marketing%20Automation%20for%20iMIS%20Community.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/whats-the-best-way-for-a-brand-to-assess-its-deliverability-health) ## [WHAT’S THE BEST WAY FOR A BRAND TO ASSESS...](https://blog.highroadsolutions.com/adestra-coe/whats-the-best-way-for-a-brand-to-assess-its-deliverability-health) As a Marketer, there are several actions you can take to ensure your deliverability ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/whats-the-best-way-for-a-brand-to-assess-its-deliverability-health) [![](https://blog.highroadsolutions.com/hubfs/AI%20Painting.jpg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-remove-my-unsubscribe-link-from-my-email-footer) ## [CAN I REMOVE MY UNSUBSCRIBE LINK FROM MY...](https://blog.highroadsolutions.com/adestra-coe/can-i-remove-my-unsubscribe-link-from-my-email-footer) Commercial email messages are governed by CAN-SPAM law that organizations are obligated ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/can-i-remove-my-unsubscribe-link-from-my-email-footer) [![](https://blog.highroadsolutions.com/hubfs/Data%20Integration-1.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-setup-dmarc) ## [HOW DO I SETUP DMARC?](https://blog.highroadsolutions.com/adestra-coe/how-do-i-setup-dmarc) DMARC is an authentication method for your domain. Office 365, Gmail and Yahoo now use it ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-setup-dmarc) [![](https://blog.highroadsolutions.com/hubfs/Data%20Czar.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-verify-if-the-message-was-sent-to-a-contact) ## [HOW DO I VERIFY IF THE MESSAGE WAS SENT TO A...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-verify-if-the-message-was-sent-to-a-contact) HighRoad understands its vital for associations to reach their members. You may get a ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-verify-if-the-message-was-sent-to-a-contact) [![](https://blog.highroadsolutions.com/hubfs/Check%20out%20our%20platforms.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-does-the-message-show-sent-but-the-member-says-they-didnt-receive-the-message) ## [WHY DOES THE MESSAGE SHOW SENT, BUT THE...](https://blog.highroadsolutions.com/adestra-coe/why-does-the-message-show-sent-but-the-member-says-they-didnt-receive-the-message) Adestra did its job and delivered the message. There's no deliverability problem. ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-does-the-message-show-sent-but-the-member-says-they-didnt-receive-the-message) [![](https://blog.highroadsolutions.com/hubfs/RetailCampaigns.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-wasnt-the-message-sent-to-the-contact-the-message-doesnt-show-sent-but-the-contact-was-on-the-lists) ## [WHY WASN'T THE MESSAGE SENT TO THE CONTACT?...](https://blog.highroadsolutions.com/adestra-coe/why-wasnt-the-message-sent-to-the-contact-the-message-doesnt-show-sent-but-the-contact-was-on-the-lists) The contact was suppressed from the campaign either through list suppression, know ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-wasnt-the-message-sent-to-the-contact-the-message-doesnt-show-sent-but-the-contact-was-on-the-lists) [![](https://blog.highroadsolutions.com/hubfs/Are%20you%20datably%20responsible.jpg) ](https://blog.highroadsolutions.com/adestra-coe/will-using-emojis-in-my-subject-line-affect-deliverability) ## [WILL USING EMOJIS IN MY SUBJECT LINE AFFECT...](https://blog.highroadsolutions.com/adestra-coe/will-using-emojis-in-my-subject-line-affect-deliverability) Using emojis can look spammy. Using an arrow or some other illustration that can ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/will-using-emojis-in-my-subject-line-affect-deliverability) [![](https://blog.highroadsolutions.com/hubfs/hru_webinarLP_header_01.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-can-i-improve-my-deliverability) ## [HOW CAN I IMPROVE MY DELIVERABILITY](https://blog.highroadsolutions.com/adestra-coe/how-can-i-improve-my-deliverability) Every email that an email Marketer sends must clear a number of hurdles before it is ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-can-i-improve-my-deliverability) [![](https://blog.highroadsolutions.com/hubfs/Not%20like%20the%20other.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-is-a-contact-added-to-the-known-bounce-list-and-how-do-i-have-them-removed) ## [HOW IS A CONTACT ADDED TO THE KNOWN BOUNCE...](https://blog.highroadsolutions.com/adestra-coe/how-is-a-contact-added-to-the-known-bounce-list-and-how-do-i-have-them-removed) An address is categorized as a known bounce when three or more hard bounces occur over 16 ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-is-a-contact-added-to-the-known-bounce-list-and-how-do-i-have-them-removed) [![](https://blog.highroadsolutions.com/hubfs/Data%20literacy.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-did-my-contact-get-put-on-the-known-bounce-list-and-i-did-not-send-them-any-emails) ## [HOW DID MY CONTACT GET PUT ON THE KNOWN...](https://blog.highroadsolutions.com/adestra-coe/how-did-my-contact-get-put-on-the-known-bounce-list-and-i-did-not-send-them-any-emails) An email address is added to the previously bounced list when it meets the criteria of a ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-did-my-contact-get-put-on-the-known-bounce-list-and-i-did-not-send-them-any-emails) [![](https://blog.highroadsolutions.com/hubfs/custom-video-thumbnails/Guide%20to%20Reporting-thumb.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/why-am-i-seeing-an-increase-in-my-opens-and-click-reporting) ## [WHY AM I SEEING AN INCREASE IN MY OPENS AND...](https://blog.highroadsolutions.com/adestra-coe/why-am-i-seeing-an-increase-in-my-opens-and-click-reporting) The activity you are seeing is from spam bot clicks. Spam software checks will check the ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-am-i-seeing-an-increase-in-my-opens-and-click-reporting) [![](https://blog.highroadsolutions.com/hubfs/membership-benchmarks.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-you-white-list-adestras-sending-ip-in-office-365) ## [HOW DO YOU WHITE-LIST ADESTRA'S SENDING IP...](https://blog.highroadsolutions.com/adestra-coe/how-do-you-white-list-adestras-sending-ip-in-office-365) Your members are using Office 365 and your email communications are bouncing you will ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-you-white-list-adestras-sending-ip-in-office-365) [![](https://blog.highroadsolutions.com/hubfs/03-1.png) ](https://blog.highroadsolutions.com/adestra-coe/why-do-i-need-at-text-version-of-my-email) ## [WHY DO I NEED AT TEXT VERSION OF MY EMAIL?](https://blog.highroadsolutions.com/adestra-coe/why-do-i-need-at-text-version-of-my-email) Your campaigns are sent using a multi-part MIME (Multipurpose Internet Mail ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-do-i-need-at-text-version-of-my-email) [![](https://blog.highroadsolutions.com/hubfs/social-suggested-images/email-growth-featured.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-are-my-emails-going-to-spam-folders) ## [WHY ARE MY EMAILS GOING TO SPAM FOLDERS?](https://blog.highroadsolutions.com/adestra-coe/why-are-my-emails-going-to-spam-folders) Any Association can get flagged as spam, either automatically by the server or manually ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-are-my-emails-going-to-spam-folders) [![](https://blog.highroadsolutions.com/hubfs/Data%20Czar.jpg) ](https://blog.highroadsolutions.com/adestra-coe/what-if-i-choose-not-to-act-on-my-deliverability-issues) ## [WHAT IF I CHOOSE NOT TO ACT ON MY...](https://blog.highroadsolutions.com/adestra-coe/what-if-i-choose-not-to-act-on-my-deliverability-issues) Email is so fast and cheap that you can be tempted not to worry about this stuff. But, ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/what-if-i-choose-not-to-act-on-my-deliverability-issues) [![](https://blog.highroadsolutions.com/hubfs/custom-video-thumbnails/SegmentedReporting%20Video-thumb.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-pull-a-report-of-all-messages-sent-to-date) ## [CAN I PULL A REPORT OF ALL MESSAGES SENT TO...](https://blog.highroadsolutions.com/adestra-coe/can-i-pull-a-report-of-all-messages-sent-to-date) Yes, Adestra allows a marketer to view or download their total number of campaign sends ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/can-i-pull-a-report-of-all-messages-sent-to-date) [![](https://blog.highroadsolutions.com/hubfs/Data%20Integration-1.jpg) ](https://blog.highroadsolutions.com/adestra-coe/link-check-shows-error-message-of-copied-links) ## [LINK CHECK SHOWS ERROR MESSAGE OF COPIED...](https://blog.highroadsolutions.com/adestra-coe/link-check-shows-error-message-of-copied-links) My campaign won't launch and I'm receiving errors regarding my links. [Read More...](https://blog.highroadsolutions.com/adestra-coe/link-check-shows-error-message-of-copied-links) [![](https://blog.highroadsolutions.com/hubfs/Template%20Pak.png) ](https://blog.highroadsolutions.com/adestra-coe/why-arent-my-internal-or-employees-emails-receiving-my-test-sends) ## [WHY AREN’T MY INTERNAL OR EMPLOYEES EMAILS...](https://blog.highroadsolutions.com/adestra-coe/why-arent-my-internal-or-employees-emails-receiving-my-test-sends) Inbox placement can be a difficult to pinpoint the exact issue. Email clients have a ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-arent-my-internal-or-employees-emails-receiving-my-test-sends) [![](https://blog.highroadsolutions.com/hubfs/Marketing%20Automation%20for%20iMIS%20Community.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/how-suppression-works-within-automation-programs) ## [HOW SUPPRESSION WORKS WITHIN AUTOMATION...](https://blog.highroadsolutions.com/adestra-coe/how-suppression-works-within-automation-programs) Answer When you have a campaign in automation (Send campaign stage) the automation will ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-suppression-works-within-automation-programs) [![](https://blog.highroadsolutions.com/hubfs/Highroad%20Template%202021/contact-banner-bg.png) ](https://blog.highroadsolutions.com/adestra-coe/why-didnt-the-contact-go-through-my-automation-program-triggering-contacts-manually) ## [WHY DIDN’T THE CONTACT GO THROUGH MY...](https://blog.highroadsolutions.com/adestra-coe/why-didnt-the-contact-go-through-my-automation-program-triggering-contacts-manually) As a safety mechanism, existing contacts associated with any given List that is ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/why-didnt-the-contact-go-through-my-automation-program-triggering-contacts-manually) [![](https://blog.highroadsolutions.com/hubfs/Data%20Governance%20Framework.jpg) ](https://blog.highroadsolutions.com/adestra-coe/user-receives-an-error-after-logging-in-or-an-error-clicking-on-a-workspace-or-project-due-to-double-permissions) ## [USER RECEIVES AN ERROR AFTER LOGGING IN, OR...](https://blog.highroadsolutions.com/adestra-coe/user-receives-an-error-after-logging-in-or-an-error-clicking-on-a-workspace-or-project-due-to-double-permissions) Symptoms Enter the account name, username, and password, and upon submitting receive an ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/user-receives-an-error-after-logging-in-or-an-error-clicking-on-a-workspace-or-project-due-to-double-permissions) [![](https://blog.highroadsolutions.com/hubfs/Apply%20privacy%20.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-reset-my-password-or-another-users-password) ## [HOW DO I RESET MY PASSWORD OR ANOTHER USER’S...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-reset-my-password-or-another-users-password) FORGOTTEN YOUR PASSWORD TO ACCESS THE ADESTRA PLATFORM? NO WORRIES! Follow the first set ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-reset-my-password-or-another-users-password) [![](https://blog.highroadsolutions.com/hubfs/Stock%20images/business%20documents%20on%20office%20table%20with%20smart%20phone%20and%20digital%20tablet%20and%20graph%20business%20diagram%20and%20man%20working%20in%20the%20background.jpeg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-add-a-new-user) ## [HOW DO I ADD A NEW USER?](https://blog.highroadsolutions.com/adestra-coe/how-do-i-add-a-new-user) FOR SHARED HIGHROAD SOLUTIONS ACCOUNTS: 1. Contact support@highroadsolution.com and ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-add-a-new-user) # Latest Articles ## Sample Author ![Sample Author](https://blog.highroadsolutions.com/hubfs/2019%20Blog%20Authors/IMG_0483Retouched.jpg) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum laoreet nulla eu nunc mollis commodo fermentum at nisl. Ut laoreet nulla tortor, at pulvinar neque aliquam eget. Nullam bibendum eros ante, sed accumsan libero venenatis eu. Find me on: ### Recent Posts [![](https://blog.highroadsolutions.com/hubfs/AI%20Painting.jpg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-remove-my-unsubscribe-link-from-my-email-footer) ## [CAN I REMOVE MY UNSUBSCRIBE LINK FROM MY...](https://blog.highroadsolutions.com/adestra-coe/can-i-remove-my-unsubscribe-link-from-my-email-footer) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 3:41:49 AM - [Tweet](https://twitter.com/share) Commercial email messages are governed by CAN-SPAM law that organizations are obligated to adhere to for their email marketing programming. ... [Read More](https://blog.highroadsolutions.com/adestra-coe/can-i-remove-my-unsubscribe-link-from-my-email-footer) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/can-i-remove-my-unsubscribe-link-from-my-email-footer#comments-listing) Topics: [deliverability](https://blog.highroadsolutions.com/adestra-coe/tag/deliverability) [![](https://blog.highroadsolutions.com/hubfs/Data%20Integration-1.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-setup-dmarc) ## [HOW DO I SETUP DMARC?](https://blog.highroadsolutions.com/adestra-coe/how-do-i-setup-dmarc) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 3:38:37 AM - [Tweet](https://twitter.com/share) DMARC is an authentication method for your domain. Office 365, Gmail and Yahoo now use it as a major component to contribute to your spam ... [Read More](https://blog.highroadsolutions.com/adestra-coe/how-do-i-setup-dmarc) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/how-do-i-setup-dmarc#comments-listing) Topics: [deliverability](https://blog.highroadsolutions.com/adestra-coe/tag/deliverability) [![](https://blog.highroadsolutions.com/hubfs/Data%20Czar.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-verify-if-the-message-was-sent-to-a-contact) ## [HOW DO I VERIFY IF THE MESSAGE WAS SENT TO A...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-verify-if-the-message-was-sent-to-a-contact) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 3:32:40 AM - [Tweet](https://twitter.com/share) HighRoad understands its vital for associations to reach their members. You may get a member saying they didn't receive your message. The ... [Read More](https://blog.highroadsolutions.com/adestra-coe/how-do-i-verify-if-the-message-was-sent-to-a-contact) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/how-do-i-verify-if-the-message-was-sent-to-a-contact#comments-listing) Topics: [deliverability](https://blog.highroadsolutions.com/adestra-coe/tag/deliverability) [![](https://blog.highroadsolutions.com/hubfs/Check%20out%20our%20platforms.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-does-the-message-show-sent-but-the-member-says-they-didnt-receive-the-message) ## [WHY DOES THE MESSAGE SHOW SENT, BUT THE...](https://blog.highroadsolutions.com/adestra-coe/why-does-the-message-show-sent-but-the-member-says-they-didnt-receive-the-message) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 3:25:40 AM - [Tweet](https://twitter.com/share) Adestra did its job and delivered the message. There's no deliverability problem. However, inbox placement is sometimes elusive with ... [Read More](https://blog.highroadsolutions.com/adestra-coe/why-does-the-message-show-sent-but-the-member-says-they-didnt-receive-the-message) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/why-does-the-message-show-sent-but-the-member-says-they-didnt-receive-the-message#comments-listing) Topics: [deliverability](https://blog.highroadsolutions.com/adestra-coe/tag/deliverability) [![](https://blog.highroadsolutions.com/hubfs/RetailCampaigns.jpg) ](https://blog.highroadsolutions.com/adestra-coe/why-wasnt-the-message-sent-to-the-contact-the-message-doesnt-show-sent-but-the-contact-was-on-the-lists) ## [WHY WASN'T THE MESSAGE SENT TO THE CONTACT?...](https://blog.highroadsolutions.com/adestra-coe/why-wasnt-the-message-sent-to-the-contact-the-message-doesnt-show-sent-but-the-contact-was-on-the-lists) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 3:15:43 AM - [Tweet](https://twitter.com/share) The contact was suppressed from the campaign either through list suppression, know bounce, or global opt-out. [Read More](https://blog.highroadsolutions.com/adestra-coe/why-wasnt-the-message-sent-to-the-contact-the-message-doesnt-show-sent-but-the-contact-was-on-the-lists) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/why-wasnt-the-message-sent-to-the-contact-the-message-doesnt-show-sent-but-the-contact-was-on-the-lists#comments-listing) Topics: [deliverability](https://blog.highroadsolutions.com/adestra-coe/tag/deliverability) [![](https://blog.highroadsolutions.com/hubfs/Are%20you%20datably%20responsible.jpg) ](https://blog.highroadsolutions.com/adestra-coe/will-using-emojis-in-my-subject-line-affect-deliverability) ## [WILL USING EMOJIS IN MY SUBJECT LINE AFFECT...](https://blog.highroadsolutions.com/adestra-coe/will-using-emojis-in-my-subject-line-affect-deliverability) Posted by [Sample Author](https://blog.highroadsolutions.com/adestra-coe/author/sample-author) on Feb 20, 2024 3:13:07 AM - [Tweet](https://twitter.com/share) Using emojis can look spammy. Using an arrow or some other illustration that can illustrate your topic. [Read More](https://blog.highroadsolutions.com/adestra-coe/will-using-emojis-in-my-subject-line-affect-deliverability) 0 Comments [Click here to read/write comments](https://blog.highroadsolutions.com/adestra-coe/will-using-emojis-in-my-subject-line-affect-deliverability#comments-listing) Topics: [deliverability](https://blog.highroadsolutions.com/adestra-coe/tag/deliverability), [Sending Email](https://blog.highroadsolutions.com/adestra-coe/tag/sending-email) [** ](https://blog.highroadsolutions.com/adestra-coe/author/sample-author/page/3) [All posts](https://blog.highroadsolutions.com/adestra-coe/all) [**](https://blog.highroadsolutions.com/adestra-coe/author/sample-author/page/5) --- # Featured Articles [![](https://blog.highroadsolutions.com/hubfs/GrowthStrat_M.jpg) ](https://www.highroadsolutions.com/highroad-coe/highroad-solutions-taps-talent-to-pursue-growth-in-2022) ## [HighRoad Solutions Taps Talent to Pursue...](https://www.highroadsolutions.com/highroad-coe/highroad-solutions-taps-talent-to-pursue-growth-in-2022) Posted by [Sample Author](https://www.highroadsolutions.com/highroad-coe/author/sample-author) on Jan 11, 2024 11:01:48 AM ***Ashburn, VA - February 1, 2022***: HighRoad Solutions is pleased to announce the promotion of Adam Higgins to Chief Technology Offi... [Read More](https://www.highroadsolutions.com/highroad-coe/highroad-solutions-taps-talent-to-pursue-growth-in-2022) [![](https://blog.highroadsolutions.com/hubfs/Testing.jpg) ](https://www.highroadsolutions.com/highroad-coe/theres-a-control-for-that-what-your-testing-strategy-is-telling-you) ## [There’s a control for that: what your...](https://www.highroadsolutions.com/highroad-coe/theres-a-control-for-that-what-your-testing-strategy-is-telling-you) Posted by [Aaron Kapaun](https://www.highroadsolutions.com/highroad-coe/author/aaron-kapaun) on Jan 9, 2024 2:49:53 AM Marketing planning can be exciting. It's often the time where new ideas get thrown on the table, innovative and analytical think... [Read More](https://www.highroadsolutions.com/highroad-coe/theres-a-control-for-that-what-your-testing-strategy-is-telling-you) [![](https://blog.highroadsolutions.com/hubfs/Snackable%20content%202.jpg) ](https://www.highroadsolutions.com/highroad-coe/gen-zs-count-content-calories-give-them-snackable-bites) ## [Gen Zs Count Content Calories: Give them...](https://www.highroadsolutions.com/highroad-coe/gen-zs-count-content-calories-give-them-snackable-bites) Posted by [Aaron Kapaun](https://www.highroadsolutions.com/highroad-coe/author/aaron-kapaun) on Jan 9, 2024 2:44:58 AM There's no question that individual and societal experiences have shaped Gen Z. Significant events such as the COVID-19 pandemic... [Read More](https://www.highroadsolutions.com/highroad-coe/gen-zs-count-content-calories-give-them-snackable-bites) [![](https://blog.highroadsolutions.com/hubfs/Choice%20and%20checkmark.jpg) ](https://www.highroadsolutions.com/highroad-coe/the-member-experience-starts-with-a-choice-and-a-checkmark) ## [The member experience starts with a...](https://www.highroadsolutions.com/highroad-coe/the-member-experience-starts-with-a-choice-and-a-checkmark) Posted by [Aaron Kapaun](https://www.highroadsolutions.com/highroad-coe/author/aaron-kapaun) on Jan 8, 2024 9:38:52 AM Customization and personalization is no longer a prized possession. It's expected when it comes to communicating with consumers... [Read More](https://www.highroadsolutions.com/highroad-coe/the-member-experience-starts-with-a-choice-and-a-checkmark) [![](https://blog.highroadsolutions.com/hubfs/Spark%20Puzzle.jpg) ](https://www.highroadsolutions.com/highroad-coe/spark-the-final-piece-to-data-activation) ## [Spark—the final piece to data activation](https://www.highroadsolutions.com/highroad-coe/spark-the-final-piece-to-data-activation) Posted by [Sample Author](https://www.highroadsolutions.com/highroad-coe/author/sample-author) on Jan 8, 2024 7:21:20 AM You buy a mystery jigsaw puzzle with 1000 pieces. About 200 are hidden in the couch. 500 are "somewhere" in the basement. And 30... [Read More](https://www.highroadsolutions.com/highroad-coe/spark-the-final-piece-to-data-activation) [![](https://blog.highroadsolutions.com/hubfs/shutterstock_1825096265.jpg) ](https://www.highroadsolutions.com/highroad-coe/sci-fi-is-the-new-normal-ai-is-here) ## [Sci-fi is the new normal: AI is here](https://www.highroadsolutions.com/highroad-coe/sci-fi-is-the-new-normal-ai-is-here) Posted by [Sample Author](https://www.highroadsolutions.com/highroad-coe/author/sample-author) on Jan 8, 2024 6:57:52 AM Bicentennial Man. AI Artificial Intelligence. Ex Machina. iRobot. Meghan. What do these movies all have in common? Yep, you’ve g... [Read More](https://www.highroadsolutions.com/highroad-coe/sci-fi-is-the-new-normal-ai-is-here) # All Articles [![](https://blog.highroadsolutions.com/hubfs/Email_Deliverability_Best_Practices_HRS_Blog.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-preview-a-specific-recipients-personalization-fields) ## [HOW DO I PREVIEW A SPECIFIC RECIPIENTS...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-preview-a-specific-recipients-personalization-fields) To make sure your personalization is working as you expect, you can send yourself a test email using real data, to see how your ... [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-preview-a-specific-recipients-personalization-fields) [![](https://blog.highroadsolutions.com/hubfs/Choice%20and%20checkmark.jpg) ](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) ## [HOW DO I SEND A TEXT-ONLY EMAIL?](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) To create a text-based email you need to use the HTML editor and the text version, using the steps below. [Read More...](https://blog.highroadsolutions.com/adestra-coe/how-do-i-send-a-text-only-email) [![](https://blog.highroadsolutions.com/hubfs/Testing.jpg) ](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) ## [CAN I ADD EMOJIS TO MY SUBJECT LINE?](https://blog.highroadsolutions.com/adestra-coe/can-i-add-emojis-to-my-subject-line) You can copy and paste the emoji into the subject line within your campaign, or using UTF- characters, you can have Emojies in your subject ... 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